Wedding fairs are a great way to get to meet with potential clients, but to make the most of them, you need to plan ahead and be prepared. Read on to find out the best way to prepare to exhibit at wedding fairs. (This is Part 2 of our series about exhibiting at wedding fairs, and how to make them work for you. The first part is here if you need to catch up.)
So how do you make them work for you?
A successful day exhibiting at wedding fair basically depends on 3 things: your preparation beforehand, what you expect to achieve from the fair, and your attitude on the day.
Preparation is the key!
You’ll need to begin preparing for the fair several weeks in advance, don’t leave it until the last few days before the fair, because you’ll feel panicked and pressured, and that’s such a negative state-of-mind to be in before the fair even starts!
Plan your table display
Your table needs to attract attention, build interest, create desire and demand attention. Consider the different ways you can do this.
If you make wedding cakes, an obvious way is to have small samples to give away, in exchange for their email address (you need to be able to contact your visitors after the event). Ask politely, but it’s ok to be firm about not giving cake to them if they won’t! Simply explain that you have made the cake for brides who are genuinely interested in your service to taste.
In the same way, florists will have some small arrangements, stationery businesses will display some of their invitations, photographers will have examples of their albums, venue stylists may have a separate side table where each place is laid out in a different colour scheme/display setting.
All suppliers should have a photo album showing more of their work (rather than cramming as much as possible onto the table). You could have a presentation playing on loop on a laptop, and a small stack of brochures (which you keep replenished as the day goes on, rather than putting a massive pile out all at once).
But all of the above is a bit standard, right? What can you do to create more interest?
Plan ways to market yourself on the day
- Create a raffle, and buy a nice prize to give away. Prepare a raffle entry sheet which all entrants must complete in exchange for a raffle ticket. Make sure you print plenty of raffle sheets to take with you.
- Print lead sheets to collect details of brides you have spoken to on the day, including any details of the conversation you had to help you remember her afterwards.
- Get some appointment cards printed, ready to fill in and hand to brides there and then.
- Make sure you have plenty of your brochures and leaflets ready to take with you.
- And finally, create small giveaway items for brides to pick up, such as information cards containing:
- a wedding planning checklist;
- information about flowers and their seasons or meanings;
- how to choose the best wedding dress silhouette for your body shape;
- a selection of music to play as you walk down the aisle, as you sign the register, and walk out after the ceremony
Make sure your full contact details are printed on the cards too.
Plan how to use your social media
Let your followers know that you’ll be attending the fair. Setting a posting schedule, something like the example below, will make it easier to stay on track.
Of course, the fair organiser is responsible for promoting the fair, but it’s in your best interest to do what you can to let brides-to-be know that you’ll be there!
|8 weeks before||Facebook||Create website landing page||Facebook||Facebook||Blog post|
|7 weeks before||Facebook||YouTube video||Facebook||Facebook
|6 weeks before||Facebook||Facebook||Facebook|
|5 weeks before||Facebook||Blog post||Facebook||Facebook
|4 weeks before||Facebook||Guest blog post||Facebook||Facebook|
|3 weeks before||Facebook||Facebook||Facebook
|2 weeks before||Facebook||Facebook||YouTube video||Facebook||Blog post|
|1 week before||Facebook||Guest blog post||Facebook||Facebook
|Week of the fair||Facebook||Facebook|
|After the fair||Facebook||Guest Blog Post||Facebook||YouTube Video||Facebook||Blog post|
In Part 3
So now you that know the best way to prepare to exhibit at wedding fairs, next time we’ll suggest some ways to make the most of your day.